We believe that a new model for strategy consulting is required to solve the challenges of today. We combine senior industry experts with experienced senior consultants to form a winning team with deep sector expertise. Our proven team of thought leaders with global vision and roots in China pushes the boundaries to create tangible solutions for our clients that have the utmost impact and value.

We support our clients in solving their most challenging issues

These include:

Gao Feng’s Operating Model



  • Management and strategy training to corporations with focus on medium-sized, fast-growing Chinese companies
  • Coaching to senior executives


  • Management consulting services assisting clients to address their most challenging issues in strategy, organizations and operations


  • Building of digital capabilities and co-creation of disruptive digital business models from ideation to scale-up
  • Instilling models for corporate entrepreneurship


  • As financial advisor, assists clients in mergers and acquisitions including candidates identification and screening, due diligence, valuation, deal advisory, and integration planning


  • Hands-on implementation support to client’s strategies, organizations and operations
  • Led by a team of experienced senior professionals who can also take on interim management roles

Industries We Serve

At Gao Feng, we serve a range of core industries. Our diverse team with experts in their respective fields possess deep sector experience. We cover the following industries and functional topics.


  • Aviation, Transportation, Logistics
  • Automotive
  • Consumer Goods and Retail
  • Energy and Chemicals
  • Financial Services
  • Healthcare and Pharmaceuticals
  • Industrial Goods
  • Life Science
  • Media and Entertainment
  • Telecommunications, IT and Technology/Electronics


  • Business Process (re-)Engineering
  • Commercial Due Diligence
  • Cross Cultural Alignment
  • Digital Strategy
  • Innovation
  • Market Assessment
  • Market Entry and Growth Strategy
  • Mergers and Acquisitions, JVs, Partnerships
  • Operational Improvement
  • Organizational Development and Performance Improvement
  • Sourcing
  • Transformation

Gao Feng Digital

Gao Feng Digital is a team of strategists, human-centered designers, software architects and developers, and entrepreneurs. We jointly build digital businesses together with our clients, leveraging our multi-disciplinary team, tools, processes (and capital, if needed). We take risks and invest together with our clients to set up the new ventures.

Traditional companies are facing fierce competition from new digital players. We assist our clients to tackle these challenges by:

  • Creating disruptive digital business models
  • Developing digital capabilities and tools
  • Building a mindset of agility and entrepreneurship
  • Transforming and evolving their corporate culture by instilling a start-up spirit

The typical engagement process goes through 4 phases of incubation.



PHASE 1: Formulation of a digital strategy that outlines the relevant segments and key players of the market

  • Research on relevant market segments, customer needs, key players and technologies
  • Identify problems based on customer-driven insights
  • Develop first ideas around business model options
  • Size the prize and determine investment need



PHASE 2: Creation and ideation of the new, disruptive business model using visualization and creativity techniques

  • Create hypotheses for the new, disruptive business model using visualization and creativity techniques
  • Contrast inside-out with outside-in perspectives
  • Develop human-centered end-to-end experience story
  • Finalize detailed strategy on digital capabilities required to be built



PHASE 3: Development of digital product/service offering using Gao Feng Digital’s rapid prototyping, UI / UX design and software development capabilities

  • Apply rapid prototyping to develop first instance of digital product / service offering
  • Leverage capabilities in UI / UX design, software architecture and development
  • Test and refine offering with internal and external stakeholders
  • Determine final state for product / service offering



PHASE 4: Commercialization and scale-up of new product/service offering to the market

  • Roll-out solution to market
  • Finalize governance structure
  • Bring operations team on board, conduct training and initiate transfer of responsibility
  • Define operating KPIs and milestones