Senior Leadership Team With Extensive Experience in Strategy Consulting and Senior Executive Management
Gao Feng's senior leadership team is deeply rooted in China with experience in hundreds of consulting assignments for multinational and local clients. We combine a pragmatic approach of hands-on management and thought leadership
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Founder and CEODr. Edward Tse
▪ Founder and CEO, Gao Feng Advisory Company
▪ Founding Governor of the Hong Kong Institution for International Finance
▪ Adjunct Professor, School of Business Administration, Chinese University of Hong Kong
▪ One of the pioneers in China’s management consulting industry: built and ran the Greater China operations of two leading international management consulting firms (BCG and Booz) for a period of 20 years
▪ Australia’s In The Black business magazine calls him, “The Father of Management Consulting in China”
▪ Consulted to hundreds of companies, investors, start-ups, and public-sector organizations (both headquartered in and outside of China) on all critical aspects of business in China and China for the world
▪ Consulted to Chinese local governments on development strategies, state-owned enterprise reform and Chinese companies going overseas, as well as to the World Bank and the Asian Development Bank
▪ Author of several hundred articles and six books including both award-winning The China Strategy (2010) and China’s Disruptors (2015), as well as the newly published 《变局思维》 (Strategic Thinking in the Era of Mega Changes) (2022).
▪ Holds a SM and a SB in Civil Engineering from the Massachusetts Institute of Technology, as well as a PhD and an MBA from the University of California, Berkeley
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Partner and Managing DirectorYifan Jie
Mr. Yifan Jie has over twelve years of high-quality consulting experience, focusing on strategy and management consulting. His areas of expertise include strategy, operations, and digital transformation, with clients in industrial manufacturing, automotive, energy, healthcare, life sciences, and consumer-facing industries, domestically and internationally. Mr. Jie has extensive project experience in China and globally, assisting many companies in achieving strategic breakthroughs and transformational upgrades. Prior to joining Gao Feng Advisory Company, he
served as an Associate Partner at McKinsey & Company and was in management positions in leading domestic companies.
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Managing DirectorPaul Pan
▪ Over 20 years of industry and management consulting experiences
▪ Ex-COO Sales for Google Greater China, responsible for all product sales and digital strategy
▪ Rich experience in designing business strategies and developing operating models for both MNCs and local companies, in areas including game-changing strategy, new OMO business model development, new channel strategy and transformation
▪ Sector expertise in healthcare, retail, chemicals, oil & gas and manufacturing
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Managing Director, Gao Feng DigitalSteven Jiang
Steven Jiang, Managing Director of Gao Feng Digital. He has over 15 years of consulting experience across multiple fields including strategic consulting, digital consulting, and product design consulting. Equipped with both a holistic perspective and practical implementation experience, he specializes in the automotive and consumer goods industries. Prior to joining Gao Feng Consulting, he served as Partner of the Automotive Industry and Head Partner of Digital Growth Services at Strategy&, PwC, where he provided consulting services such as digital transformation planning, strategic planning and business model design, organizational change and mechanism design, business efficiency improvement and operational process design, digital enterprise architecture design, and data platform and operation planning.