Gao Feng Advisory Company is a pre-eminent strategy and management consulting firm with roots in China coupled with global vision, capabilities, and a broad resources network. We help our clients address and solve their toughest business and management issues — issues that arise in the current fast-changing, complicated and ambiguous operating environment.
We commit to putting our clients’ interests first and foremost. We are objective and view our client engagements as long-term relationships rather than one-off projects. We not only help our clients “formulate” the solutions but also assist in implementation, often hand-in-hand. We believe in teaming and working together to add value and contribute to problem solving for our clients, from the most junior to the most senior.
Our senior team is made up of seasoned consultants previously at leading management consulting firms and/or ex-top executives at large corporations. We believe this combination of management theory and operational experience would deliver the most benefit to our clients.
Our name Gao Feng 高風 is taken from the Song Dynasty Chinese proverb Gao Feng Liang Jie 高風亮節.
Gao Feng denotes noble character while Liang Jie refers to a sharp sense of integrity. We believe that this principle lies at the core of management consulting – a truly trustworthy partner who will help clients tackle their toughest issues.
Gao Feng’s senior leadership team is deeply rooted in China with experience in hundreds of consulting assignments for multinational and local clients. We combine a pragmatic approach of hands-on management and thought leadership.
Chairman & CEO
In almost 30 years consulted hundreds of MNCs and local enterprises on entry and growth strategies, M&As, alliances, and corporate transformation
Created China’s management consulting industry in early 1990’s
Board member of three large Chinese SOEs
Special policy advisor to Shanghai government and Member of Strategic Development Commission of Hong Kong Government
Author of over 150 articles and four books, including award-winning The China Strategy and China’s Disruptors
Managing Director & Practice Lead for Digital
Over 20 years of strategy consulting, and corporate management
Held senior management positions in Europe and Asia for BASF and Bertelsmann
Consulted numerous leading global and local clients in Asia on Digital Strategy, Innovation and Value Creation
Possesses deep industry expertise in Digital, Telco/Media/Technology, Consumer & Retail and Chemicals
More than 20 years of industry and management consulting experiences Extensive consulting experiences in SOEs, POEs and MNCs with focus on health care, and other B2B and B2C sectors
First-hand experiences in globalization, M&A and PMI by working at Lenovo & Google
Based in Shanghai, extensive experience in the automotive and electronics industries, with more than 25 years of experience at driving strategy and performance improvement in Fortune 500 environments,
Over 15 years experience as an automotive executive, including five years of experience in China and Asia with Chrysler
20 years management consulting and industry experiences providing advice and executing recommendations for established businesses and startups on strategy, organization and operations working with BCG and ATK
Hands-on practitioner in sales, marketing, planning and talent development for organizations in China market Former head of strategy of Motorola China and Asia
Director, Country Head Germany
Based in Duesseldorf, President of Business Transformation Group in Sao Paulo since 2004
25 Years experience in advising companies on strategic business and culture transformation to operate successfully in global markets
Leads since 2010 the Strategy Research project “Global Industry Transformation 2030″ for a Brazilian-Chinese-Japanese-Korean Industry Consortium
Michael has worked extensively in leadership roles with global management consultancy firms in charge of Operations/Supply Chain Strategy and Technology & Innovation Management
He has been working with local enterprises and multinationals in consumer products, technology, retail, apparel, aerospace and transportation industries
More than 17 years of industry and management consulting experience in Greater China, SE Asia & Australia
An expert in both strategy and implementation, particularly in leading large and complex business transformation projects involving multiple stakeholders with varied agenda
We believe that a joint team of senior consultants and senior industry leaders will result in the highest value for our clients. Gao Feng works together with an exclusive network of high caliber industry executives who complement our teams. Our experts come from a broad range of different industries and geographies.
Based in London, over 30 years Automotive experience with blue chip brands in both the ‘traditional’ sector and with new business models such as Virgin Cars online platform and UK Electric Start-Up Modec Trucks.
Extensive network within the Taxi Industry, Formula E Race Series, and New Energy vehicle sector.
In excess of 20,000 followers on LinkedIn – a platform on which he is a regular contributor.
Based in Hong Kong, Senior Advisor to TPG Capital who has served on the Boards of many TPG-owned companies across Asia
Nearly 30 years at leading global companies including GE; for past 16 years in Asia
Core focus on coaching Asian SMEs across range of industries in operational transformation
Based in Shanghai, strategic advisory to international companies – across the spectrum of industry – on business development in China
Research-driven analysis of market conditions and project feasibility, leading to actionable strategies
Based in Hong Kong, 35 years experience advising Governments,
Financial Institutions and Multinational companies on a broad range of transactional and public affairs assignments
Served as Head of Europe Coverage for ICBC International, as Vice Chairman Greater China for Apco Worldwide, and as China President of Thomson S.A.
Based in Shanghai, Ph.D, Associate Professor at Tongji University
15 years of experience in transportation, logistics planning and supply chain and 10 years of experience in strategy consulting in context of the Chinese market development
Based in Shanghai, over 25 years of operations and technical experience in multinational companies in China, Japan and Southeast Asia
Extensive expertise in manufacturing, operation, supply chain management, and sales & marketing
Interim general manager for Private Equity portfolio companies and western companies
Based in Boston/Cambridge, Managing Director of the City Science Initiative at the MIT Media Lab
15 years of experience in advanced research on “Smart Cities”, new urban mobility systems (electric, shared, autonomous vehicles), and Living Laboratories
Advised companies, cities, and other clients on the challenges of urban densification and global climate impacts
Frequent keynote speaker including TED and MIT EmTech
Based in Shanghai, previously Johnson & Johnson’s Global Vice-President for the Emerging Markets Business Unit for four years, driving their fast development across China and India, as well as Africa, the Middle East and South America
Prior to that, he worked at Procter & Gamble for 19 years, living in four countries on two continents. His successes include turning P&G’s fledgling China hair-care sector into a highly profitable business, taking the company’s laundry business in Japan to profitability after 20 consecutive years of losses
Based in Hong Kong, with 17 years of experience across Europe and 12 years in Asia Pacific in public and privately held FMCG (Mars, Colgate Palmolive, Ferrero, Bacardi) and Industrial (Pirelli) companies
Extensive strategic and operational expertise in Customer marketing, Commercial and General Management with a proven track record of leading organizations to sustained profitability
Based in Beijing, Senior Advisor with 11 years of experience in leading large change and business development in the Automotive wholesale and retail in Asia
Member of Management Team for leading Chinese automotive dealer group covering 6 luxury brands
Corporate roles for Mercedes-Benz in Malaysia and China
Based in Shanghai, Chair Professor for Innovation and Entrepreneurship at Tongji University
Guest professor at University of St. Gallen, Switzerland and EMBA faculty at ESSEC, ESCP Europe, Mannheim Business School, Manchester Business School and ETH Zürich
Served as Chief Representative of a family owned Fortune Global 500 Company in China for seven years
Delivered consulting services and executive development programs to MNCs such as AMETEK, BASF, Bosch, Bristol-Myers Squibb, Heraeus, Leica Camera, Metro Group, Mitsubishi, Stora Enso and Volkswagen
Based in Hong Kong, working for over 40 years in Asia
Successfully turned around and led businesses whilst with The Economist and Jardines groups
Built and led EgonZehnder’s team and their activities across East Asia for more than 20 years
Currently works with CEOs helping them address their growth and people challenges in Asia
Over 25 years of experience in strategic planning and as a global entrepreneur
Specializing in long term strategic business models based on sustainable competitive advantage
Held leadership positions in start-ups to large MNCs, across industries such as automotive, electronics, software, industrial, chemical, fashion, consumer goods, and construction
Based in Shanghai, President, Shanghai Institute of International Finance
One of foremost thought leaders in the Chinese finance industry
Extensive network in China’s public and private sectors
More than 23 years of experience in leading operating companies, management consulting practices, and private equity businesses
Chief Executive Officer of Sateri (specialty pulp worldwide)
Executive Director of Hsu Fu Chi (confectionery in Greater China)
Executive Vice President of Transpac Capital (private equity in Asia)
Extensive experience in the IT & Telecom, Auto and FMCG industries, with more than 25 years of experience at market entry strategy and marketing planning function for global brands
Over 15 years experience as an strategic marketing executive, including Motorola China and P&G
Based in Hong Kong, over 25 years global FMCG experience, specialized in Developing Markets, specifically Asia with focus on China (with 10 years tenure in Shanghai)
Extensive expertise in strategy and operations within multicultural complex organizations
Created sustainable business platforms as President of Henkel Group in Asia, Corporate SVP for Emerging Markets at Henkel, and Executive Vice President Far East for Beiersdorf
Based in Shanghai, more than 35 years of experience in a Corporate Finance and Controlling in Technology sector
Controller for NXP Semiconductors, former Philips Semiconductors for 15 years
Chairman of the Supervisory Committee and director of Advanced Semiconductor Manufacturing Co. Ltd
Based in Beijing, 30 years of experience in the petroleum industry including gas processing, LNG, refinery production optimization, market logistics & distribution, project planning & management
Advised leading energy companies, e.g. Sinopec, PetroChina, CNOOC and British Gas
Based in Hong Kong, Professor / Associate Director of EMBA program of the Chinese University of Hong Kong.
Over 20 years of marketing and general management work experience at P&G, McDonald’s, PepsiCo Beverages and Coca-Cola.
Former group marketing director for non-carbonated beverage, and general manager of Olympics Consumer Marketing at Coca-Cola China.
Professor of Chinese Business Studies (Tenured) at Copenhagen Business School, Denmark
Over 30 years of experience in management strategy research and corporate strategy consulting, specialized in Chinese indigenous innovation, internationalization, and strategic entrepreneurship via business model innovation
Over 20 years of hands-on, general management experience in restaurant service (Burger King and YUM! Brands), financial services (MasterCard), jewelry retail (Stroili Oro), general manufacturing and supply chain logistics (Schlumberger), private equity (Investindustrial)
MBA/EMBA teaching experience at HBS, Insead, Tongji, Tsinghua, all within Greater China
Over 20 years of experience in healthcare, financial services, and renewable energy industries, including five years leading M&A activities for GE Capital in China and across the region
Currently serving on the boards of five US listed public companies
Based in Shanghai, 25 years of senior management experiences in China and Asia Pacific for HP and TNT
Broad China investment and JV management, on harmonization, management improvement, coaching and training, and dissolution
Extensive management consulting experiences on strategy and management improvement
Based in Beijing, more than 17 years of experience in M&A and Capital Raising in the field of Financial Institutions, Oil & Gas, Real Estates, Consumer Goods; member of NDRC venture fund panel
Advised leading corporations, e.g. Sinopec, China Development Bank, New China Life, Far Eastern Leasing, China State Construction, Sinochem, PepsiCo and Seagram
30 years of experience with airport and airline industries
Management consulting experience in air transportation sector with focus on diverse group of airports from among the largest in the world to some of the smallest general aviation airports, located in North America, Europe and Asia
Focus on political risk analysis, strategy and on running complex, dispersed global organizations with an emphasis on China and the media sector
Formerly Chairman of Thomson Reuters China, responsible for government relations and businesses in financial markets, legal and regulatory databases, scientific information and journalism
Based in Shanghai, President – China for Enactus, a non-profit working with university students to develop social enterprises that address environmental issues and improve the quality of life and standard of living for people in need. Formerly Managing Director Asia Pacific for Arcade Marketing, Inc., a global manufacturer of sampling solutions for the beauty industry
Management consulting background in assisting multinationals develop China business strategies and implementation of such strategies from initial start-up to operational sufficiency and profitability
Based in Hong Kong, extensive experience in management consulting specializing in innovation management and cultural transformation for companies
Led many workshops for Fortune 500 companies globally to promote innovation and change
Served as Associate Director of Public Affairs and Communication with Coca-Cola, Greater China
Based in Hong Kong, focused on growth topics for multinationals in Asia with emphasis on primary research and actionable insights
Management consulting background in Asia, Europe and US, focused on marketing strategy, China market entry & expansion strategies, and organizational redesign for multinationals
Based in Shanghai and Beijing, 25 years in retail and wholesale banking at: Shenzhen Development Bank (President), Standard Chartered (CEO – Taiwan), Amex (GM – Taiwan), Citibank (Taiwan, Hong Kong, Shenzhen)
Established Harvard University Center in China
Board director of China-based and -related companies & NGOs
Based in London, Professor of International Management at the University of Cambridge.
Over 30 Years working with multinationals in China and more recently Chinese companies going global
Currently serves as a non-executive director of several companies, his. directorships have spanned industries as diverse as hedge funds, whisky and software.
More than 25 years in management consulting, industry and investment.
Senior Counselor of InterChina, a leading China-based M&A advisory and strategy consulting firm
Chairman & CEO of Javelin Investments, micro-consultancy focused on development of investment and acquisition opportunities in China
Current focus in on energy especially in clean energy
Based in Beijing, VP of Fluke China
20 years of industry experience in sales and marketing (Honeywell, Schneider Electric, Siemens)
Witnessed development of industry landscape in China over the past 20 years, specifically with international companies
Hands-on experience in developing and managing network of channel partners, including distribution network for Schneider Electric and Siemens in China
Based in Beijing, more than 40 years of industry experience in cement, petrochemicals, oil refining and coking
GM Assistant and Head of Asset Department of ChemChina Petrochemical Corporation; Chairman of ChemChina Oil and Gas Sales Company
More than 18 years experience in technology and M&A in the US and China markets
Strategic and operational experience in transforming technology platforms in today’s digital era
Personally drove successful acquisitions of overseas companies by Chinese firms
Expert in developing and driving transformational change
Based in Shanghai, Professor at East China University of Science & Technology
Expert in marketing strategy and organization
In-depth knowledge on Chinese organizations and management
More than 25 years in leadership training and development for companies in Asia
Pioneer of executive coaching for China’s corporate leaders
Serves as Private Board Chairman for Vistage International, one of largest SME development agencies globally
20 years of Pharma and Consumer Health Care (CHC) industry experiences after being Thoracic Surgeon in Shanghai
Broad experiences of GM; S&M; M&A; creating OPUs; R&D and Manufactory in BtC and BtB; Ethical and CHC businesses.
Heading China and European businesses in Catalent and Boehringer Ingelheim for 10 years
Gao Feng has partnered with selected companies to increase our spectrum of capabilities and offer our clients more comprehensive solutions beyond traditional consulting.
A leader in providing software services for products and solutions that digitally transform enterprises and their customers. Offerings include end-to-end services (from idea to roll-out), customizable platforms to create innovative and transformative market solutions, and team extensions to customer’s core team and process. The team is known for building robust product grade systems and solutions. The management has decades of collective experience in successfully productizing and commercializing various leading technologies. Augmentum, Inc. is headquartered in Shanghai in China and in Foster City, California.
A venture advisory firm positioned at the cutting edge of the Israeli technology eco-system, assisting global corporates with strategy and implementation of technology solutions. They work with global players looking to integrate new technology solutions into their existing technological platform, often also dealing with technology road-mapping, regulatory support and standards work. Their day to day is spent analyzing hundreds of technology companies ranging from startups to mature firms, with the aim of customizing the best available solutions for our global clients. They specialize in the automotive industry, smart cities and cyber security and have worked extensively with OEMs, Banks, Governments, municipalities, Industrial firms, Global integrators and Venture firms.
A leading design and innovation consulting firm deeply rooted in China. Founded in 1997 by one of the pioneers in China’s then nascent industrial design industry Mr. Zhou Yi, S.POINT has accumulated more than 17 years of experience in China’s competitive marketplace and has successfully accomplished more than one thousand projects. Anchored consistently on the goal of serving as the compass of Chinese native innovation and client’s business success, they provide holistic solutions including business and market strategy, user research and experience design, brand and communications strategy, industrial design and engineering solutions.
A specialist in digital transformation, consulting and business re-engineering solutions. They are a USD 3.5 billion company with 98,000+ professionals across 51 countries. They provide services to 674 global customers including Fortune 500 companies. Their innovative platforms and reusable assets connect across a number of technologies to deliver tangible business value to all of their stakeholders. Tech Mahindra is also amongst the Fab 50 companies in Asia as per the Forbes 2014 List.
Tech Mahindra is part of the USD 16.5 billion Mahindra Group that employs more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership.