Gao Feng Advisory Company is a professional strategy and management consulting firm with roots in China coupled with global vision, capabilities, and a broad resources network. We help our clients address and solve their toughest business and management issues — issues that arise in the current fast-changing, complicated and ambiguous operating environment.

Our Heritage and Deep Roots in China


Our name Gao Feng 高風 is taken from the Song Dynasty Chinese proverb Gao Feng Liang Jie 高風亮節.

Gao Feng denotes noble character while Liang Jie refers to a sharp sense of integrity. We believe that this principle lies at the core of management consulting – a truly trustworthy partner who will help clients tackle their toughest issues.


Senior leadership team with extensive experience in strategy consulting and senior executive management.

Gao Feng’s senior leadership team is deeply rooted in China with experience in hundreds of consulting assignments for multinational and local clients. We combine a pragmatic approach of hands-on management and thought leadership.


Dr. Edward Tse OPEN

Chairman & CEO

In almost 30 years consulted hundreds of MNCs and local enterprises on entry and growth strategies, M&As, alliances, and corporate transformation

Created China’s management consulting industry in early 1990’s

Board member of three large Chinese SOEs

Special policy advisor to Shanghai government and Member of Strategic Development Commission of Hong Kong Government

Author of over 150 articles and four books, including award-winning The China Strategy and China’s Disruptors


Andrew Lee OPEN

Managing Director

Based in Hong Kong and Shanghai, with over 30 years of industry and management consulting experiences in the Silicon Valley and Greater China area.

Industries include surgical robots, medical device, biotechnology, semiconductor and process equipment, GPS, optical and laser positioning equipment, machine control, fleet management and asset tracking, laser diodes as well as TFT-LCD.


Andy Liew OPEN

Managing Director

Based in Shanghai, with more than 25 years in Industry and Consulting experiences in Industrial Automation, Security and IT.

Held leadership positions in Sales, Marketing, Services, Product Management and Business Development. Extensive consulting with SOEs, MNCs and POEs specializing in strategy, operational transformation and executive coaching. Certified Lean Six Sigma Master Black Belt.

Recognized for strategic thinking and execution capabilities to bring about business results.


Paul Pan OPEN

Managing Director

More than 20 years of industry and management consulting experiences Extensive consulting experiences in SOEs, POEs and MNCs with focus on health care, and other B2B and B2C sectors

First-hand experiences in globalization, M&A and PMI by working at Lenovo & Google


Bill Russo OPEN

Managing Director

Based in Shanghai, extensive experience in the automotive and electronics industries, with more than 25 years of experience at driving strategy and performance improvement in Fortune 500 environments,

Over 15 years experience as an automotive executive, including five years of experience in China and Asia with Chrysler


Helen Chen OPEN

Project Director

20 years management consulting and industry experiences providing advice and executing recommendations for established businesses and startups on strategy, organization and operations working with BCG and ATK

Hands-on practitioner in sales, marketing, planning and talent development for organizations in China market Former head of strategy of Motorola China and Asia


Dr. Juergen Paulus OPEN

Director, Country Head Germany

Based in Duesseldorf, President of Business Transformation Group in Sao Paulo since 2004

25 Years experience in advising companies on strategic business and culture transformation to operate successfully in global markets

Leads since 2010 the Strategy Research project “Global Industry Transformation 2030″ for a Brazilian-Chinese-Japanese-Korean Industry Consortium


Michael Tse OPEN

Project Director

Michael has worked extensively in leadership roles with global management consultancy firms in charge of Operations/Supply Chain Strategy and Technology & Innovation Management

He has been working with local enterprises and multinationals in consumer products, technology, retail, apparel, aerospace and transportation industries

Gao Feng’s extended senior team members comprise of senior experts with significant industry experience

We believe that a joint team of senior consultants and senior industry leaders will result in the highest value for our clients. Gao Feng works together with an exclusive network of high caliber industry executives who complement our teams. Our experts come from a broad range of different industries and geographies.


Roger Atkins OPEN

Based in London, over 30 years Automotive experience with blue chip brands in both the ‘traditional’ sector and with new business models such as Virgin Cars online platform and UK Electric Start-Up Modec Trucks.

Extensive network within the Taxi Industry, Formula E Race Series, and New Energy vehicle sector.

In excess of 20,000 followers on LinkedIn – a platform on which he is a regular contributor.


Carlos M. Aquino OPEN

Based in Hong Kong, Senior Advisor to TPG Capital who has served on the Boards of many TPG-owned companies across Asia

Nearly 30 years at leading global companies including GE; for past 16 years in Asia

Core focus on coaching Asian SMEs across range of industries in operational transformation


Bob Burke OPEN

Based in Shanghai, strategic advisory to international companies – across the spectrum of industry – on business development in China

Research-driven analysis of market conditions and project feasibility, leading to actionable strategies


T. T. Chen OPEN

Based in Shanghai, over 25 years of operations and technical experience in multinational companies in China, Japan and Southeast Asia

Extensive expertise in manufacturing, operation, supply chain management, and sales & marketing

Interim general manager for Private Equity portfolio companies and western companies


Ryan Chin OPEN

Based in Boston/Cambridge, Managing Director of the City Science Initiative at the MIT Media Lab

15 years of experience in advanced research on “Smart Cities”, new urban mobility systems (electric, shared, autonomous vehicles), and Living Laboratories

Advised companies, cities, and other clients on the challenges of urban densification and global climate impacts

Frequent keynote speaker including TED and MIT EmTech


Yi ta Chng OPEN

Based in Shanghai, previously Johnson & Johnson’s Global Vice-President for the Emerging Markets Business Unit for four years, driving their fast development across China and India, as well as Africa, the Middle East and South America

Prior to that, he worked at Procter & Gamble for 19 years, living in four countries on two continents. His successes include turning P&G’s fledgling China hair-care sector into a highly profitable business, taking the company’s laundry business in Japan to profitability after 20 consecutive years of losses


Luca Cico OPEN

Based in Hong Kong, with 17 years of experience across Europe and 12 years in Asia Pacific in public and privately held FMCG (Mars, Colgate Palmolive, Ferrero, Bacardi) and Industrial (Pirelli) companies

Extensive strategic and operational expertise in Customer marketing, Commercial and General Management with a proven track record of leading organizations to sustained profitability


Peter Hage OPEN

Based in Beijing, Senior Advisor with 11 years of experience in leading large change and business development in the Automotive wholesale and retail in Asia

Member of Management Team for leading Chinese automotive dealer group covering 6 luxury brands

Corporate roles for Mercedes-Benz in Malaysia and China


Professor Zheng Han OPEN

Based in Shanghai, Chair Professor for Innovation and Entrepreneurship at Tongji University

Guest professor at University of St. Gallen, Switzerland and EMBA faculty at ESSEC, ESCP Europe, Mannheim Business School, Manchester Business School and ETH Zürich

Served as Chief Representative of a family owned Fortune Global 500 Company in China for seven years

Delivered consulting services and executive development programs to MNCs such as AMETEK, BASF, Bosch, Bristol-Myers Squibb, Heraeus, Leica Camera, Metro Group, Mitsubishi, Stora Enso and Volkswagen


Yuetchin Hoi OPEN

Over 25 years of experience in strategic planning and as a global entrepreneur

Specializing in long term strategic business models based on sustainable competitive advantage

Held leadership positions in start-ups to large MNCs, across industries such as automotive, electronics, software, industrial, chemical, fashion, consumer goods, and construction


Professor Lu Hongjun OPEN

Based in Shanghai, President, Shanghai Institute of International Finance

One of foremost thought leaders in the Chinese finance industry

Extensive network in China’s public and private sectors

Will Hoon

Will Hoon OPEN

More than 23 years of experience in leading operating companies, management consulting practices, and private equity businesses

Chief Executive Officer of Sateri (specialty pulp worldwide)

Executive Director of Hsu Fu Chi (confectionery in Greater China)

Executive Vice President of Transpac Capital (private equity in Asia)


Richard Hu OPEN

Extensive experience in the IT & Telecom, Auto and FMCG industries, with more than 25 years of experience at market entry strategy and marketing planning function for global brands

Over 15 years experience as an strategic marketing executive, including Motorola China and P&G


Patrick Kaminski OPEN

Based in Hong Kong, over 25 years global FMCG experience, specialized in Developing Markets, specifically Asia with focus on China (with 10 years tenure in Shanghai)

Extensive expertise in strategy and operations within multicultural complex organizations

Created sustainable business platforms as President of Henkel Group in Asia, Corporate SVP for Emerging Markets at Henkel, and Executive Vice President Far East for Beiersdorf


David Kiang OPEN

Based in Shanghai, more than 35 years of experience in a Corporate Finance and Controlling in Technology sector

Controller for NXP Semiconductors, former Philips Semiconductors for 15 years

Chairman of the Supervisory Committee and director of Advanced Semiconductor Manufacturing Co. Ltd


Wai Lam OPEN

Based in Beijing, 30 years of experience in the petroleum industry including gas processing, LNG, refinery production optimization, market logistics & distribution, project planning & management

Advised leading energy companies, e.g. Sinopec, PetroChina, CNOOC and British Gas


Dr. Howard Lam OPEN

Based in Hong Kong.

Over 20 years of marketing and general management work experience at P&G, McDonald’s, PepsiCo Beverages and Coca-Cola.

Former group marketing director for non-carbonated beverage, and general manager of Olympics Consumer Marketing at Coca-Cola China.


Professor Peter Li OPEN

Professor of Chinese Business Studies (Tenured) at Copenhagen Business School, Denmark

Over 30 years of experience in management strategy research and corporate strategy consulting, specialized in Chinese indigenous innovation, internationalization, and strategic entrepreneurship via business model innovation


Warren Liu OPEN

Over 20 years of hands-on, general management experience in restaurant service (Burger King and YUM! Brands), financial services (MasterCard), jewelry retail (Stroili Oro), general manufacturing and supply chain logistics (Schlumberger), private equity (Investindustrial)

MBA/EMBA teaching experience at HBS, Insead, Tongji, Tsinghua, all within Greater China


Stephen Markscheid OPEN

Over 20 years of experience in healthcare, financial services, and renewable energy industries, including five years leading M&A activities for GE Capital in China and across the region

Currently serving on the boards of five US listed public companies


Fuxing Pang OPEN

Based in Shanghai, 25 years of senior management experiences in China and Asia Pacific for HP and TNT

Broad China investment and JV management, on harmonization, management improvement, coaching and training, and dissolution

Extensive management consulting experiences on strategy and management improvement


Kevin Qi OPEN

Based in Beijing, more than 17 years of experience in M&A and Capital Raising in the field of Financial Institutions, Oil & Gas, Real Estates, Consumer Goods; member of NDRC venture fund panel

Advised leading corporations, e.g. Sinopec, China Development Bank, New China Life, Far Eastern Leasing, China State Construction, Sinochem, PepsiCo and Seagram


Bill Reed OPEN

30 years of experience with airport and airline industries

Management consulting experience in air transportation sector with focus on diverse group of airports from among the largest in the world to some of the smallest general aviation airports, located in North America, Europe and Asia


David Schlesinger OPEN

Focus on political risk analysis, strategy and on running complex, dispersed global organizations with an emphasis on China and the media sector

Formerly Chairman of Thomson Reuters China, responsible for government relations and businesses in financial markets, legal and regulatory databases, scientific information and journalism


Janet Shanberge OPEN

Based in Shanghai, President – China for Enactus, a non-profit working with university students to develop social enterprises that address environmental issues and improve the quality of life and standard of living for people in need. Formerly Managing Director Asia Pacific for Arcade Marketing, Inc., a global manufacturer of sampling solutions for the beauty industry

Management consulting background in assisting multinationals develop China business strategies and implementation of such strategies from initial start-up to operational sufficiency and profitability


Elsie Tsui OPEN

Based in Hong Kong, extensive experience in management consulting specializing in innovation management and cultural transformation for companies

Led many workshops for Fortune 500 companies globally to promote innovation and change

Served as Associate Director of Public Affairs and Communication with Coca-Cola, Greater China


Jennifer Wilson OPEN

Based in Hong Kong, focused on growth topics for multinationals in Asia with emphasis on primary research and actionable insights

Management consulting background in Asia, Europe and US, focused on marketing strategy, China market entry & expansion strategies, and organizational redesign for multinationals


Jeffrey R. Williams OPEN

Based in Shanghai and Beijing, 25 years in retail and wholesale banking at: Shenzhen Development Bank (President), Standard Chartered (CEO – Taiwan), Amex (GM – Taiwan), Citibank (Taiwan, Hong Kong, Shenzhen)

Established Harvard University Center in China

Board director of China-based and -related companies & NGOs


Professor Peter Williamson OPEN

Based in London, Professor of International Management at the University of Cambridge.

Over 30 Years working with multinationals in China and more recently Chinese companies going global

Currently serves as a non-executive director of several companies, his. directorships have spanned industries as diverse as hedge funds, whisky and software.


Kim Woodard OPEN

More than 25 years in management consulting, industry and investment.

Senior Counselor of InterChina, a leading China-based M&A advisory and strategy consulting firm

Chairman & CEO of Javelin Investments, micro-consultancy focused on development of investment and acquisition opportunities in China

Current focus in on energy especially in clean energy


Yang Xuefeng OPEN

Based in Beijing, VP of Fluke China

20 years of industry experience in sales and marketing (Honeywell, Schneider Electric, Siemens)

Witnessed development of industry landscape in China over the past 20 years, specifically with international companies

Hands-on experience in developing and managing network of channel partners, including distribution network for Schneider Electric and Siemens in China


Wang Yan OPEN

Based in Beijing, more than 40 years of industry experience in cement, petrochemicals, oil refining and coking

GM Assistant and Head of Asset Department of ChemChina Petrochemical Corporation; Chairman of ChemChina Oil and Gas Sales Company


Arthur Yao OPEN

More than 18 years experience in technology and M&A in the US and China markets

Strategic and operational experience in transforming technology platforms in today’s digital era

Personally drove successful acquisitions of overseas companies by Chinese firms

Expert in developing and driving transformational change


Professor Guo Yi OPEN

Based in Shanghai, Professor at East China University of Science & Technology

Expert in marketing strategy and organization

In-depth knowledge on Chinese organizations and management


Weijun Zhang OPEN

More than 25 years in leadership training and development for companies in Asia

Pioneer of executive coaching for China’s corporate leaders

Serves as Private Board Chairman for Vistage International, one of largest SME development agencies globally

Jackson Zhu

Jackson Zhu OPEN

20 years of Pharma and Consumer Health Care (CHC) industry experiences after being Thoracic Surgeon in Shanghai

Broad experiences of GM; S&M; M&A; creating OPUs; R&D and Manufactory in BtC and BtB; Ethical and CHC businesses.

Heading China and European businesses in Catalent and Boehringer Ingelheim for 10 years


Global Partners adding capabilities beyond consulting.

Gao Feng has partnered with selected companies to increase our spectrum of capabilities and offer our clients more comprehensive solutions beyond traditional consulting.

partner1 OPEN

A leader in providing software services for products and solutions that digitally transform enterprises and their customers. Offerings include end-to-end services (from idea to roll-out), customizable platforms to create innovative and transformative market solutions, and team extensions to customer’s core team and process. The team is known for building robust product grade systems and solutions. The management has decades of collective experience in successfully productizing and commercializing various leading technologies. Augmentum, Inc. is headquartered in Shanghai in China and in Foster City, California.

partner3 OPEN

A venture advisory firm positioned at the cutting edge of the Israeli technology eco-system, assisting global corporates with strategy and implementation of technology solutions. They work with global players looking to integrate new technology solutions into their existing technological platform, often also dealing with technology road-mapping, regulatory support and standards work. Their day to day is spent analyzing hundreds of technology companies ranging from startups to mature firms, with the aim of customizing the best available solutions for our global clients. They specialize in the automotive industry, smart cities and cyber security and have worked extensively with OEMs, Banks, Governments, municipalities, Industrial firms, Global integrators and Venture firms.

partner2 OPEN

A leading design and innovation consulting firm deeply rooted in China. Founded in 1997 by one of the pioneers in China’s then nascent industrial design industry Mr. Zhou Yi, S.POINT has accumulated more than 17 years of experience in China’s competitive marketplace and has successfully accomplished more than one thousand projects. Anchored consistently on the goal of serving as the compass of Chinese native innovation and client’s business success, they provide holistic solutions including business and market strategy, user research and experience design, brand and communications strategy, industrial design and engineering solutions.

partner4 OPEN

A specialist in digital transformation, consulting and business re-engineering solutions. They are a USD 3.5 billion company with 98,000+ professionals across 51 countries. They provide services to 674 global customers including Fortune 500 companies. Their innovative platforms and reusable assets connect across a number of technologies to deliver tangible business value to all of their stakeholders. Tech Mahindra is also amongst the Fab 50 companies in Asia as per the Forbes 2014 List.

Tech Mahindra is part of the USD 16.5 billion Mahindra Group that employs more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership.